In the September 2012 battle for broadcast rights to the 2015 Pan American Games, CBC/Radio Canada emerged victorious from what was reportedly described as a “very
It’s Toronto’s time to shine! This past October, Governor General David Johnston officially declared 2015 to be the “Year of Sport in Canada” and Toronto’s
The tangled history of Pro Football, Inc (PFI) and the issue of disparaging trademarks is back in the spotlight with recent accusations of bribery and an
As with any other major sporting event, the Pan Am/Parapan Am Games 2015 will showcase elite athletes. Behind the scenes the marketing games will also
