The Tiktok Effect: Why Record Labels Are Forcing Their Artists to Make Viral TikToks
Raenelle Manning is a IPilogue Writer and 2L J.D. Candidate at Osgoode Hall Law School. TikTok’s effectiveness, as a music marketing tool, became apparent during
Raenelle Manning is a IPilogue Writer and 2L J.D. Candidate at Osgoode Hall Law School. TikTok’s effectiveness, as a music marketing tool, became apparent during
We are thrilled to share that three of our IP Innovation Clinic Fellows will provide meaningful assistance to help some of our partners respond to
Recently, I came across several news articles stating that cannabis sales hit new highs amid the Coronavirus pandemic. The Ontario Cannabis Store (OCS) reported that
In early 2019, the beauty and skincare brand Glossier Inc. filed two trademark applications with the United States Patent and Trademark Office (USPTO) relating to
Influencer marketing has become a 6.5 billion dollar business. Sixty-two percent less expensive than traditional marketing and driving nearly three times as many leads, businesses
With the Kawhi Leonard saga officially coming to a close on July 10th after his signing with the Los Angeles Clippers, the city of Toronto,