Branding Names: from Air Jordan to Linsanity and Trump Toilets
2016 was a winning year for Western trademarks in China. It produced an unprecedented number of decisions – two, to be exact – in which
December 19, 2016
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Tag: Chinese Trademarks
Branding Linguistics: What Coca-Cola and Chinese Bakeries have in Common
The emergence of Chinese brands has become a global phenomenon. Not only are there exports to and local marketing within the Chinese diaspora and later
December 3, 2015
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