Targeting Individuals: Targeted Advertising on Online Social Networks
Advertising has always been, or has tried to be, “targeted” at potential and existing customers. The entire purpose of advertising has, and continues to be,
Advertising has always been, or has tried to be, “targeted” at potential and existing customers. The entire purpose of advertising has, and continues to be,
Mashup culture continues to expand and proliferate, especially in the online word. Many audience members are no longer content merely to consume media, but actively
With much fanfare last Monday, Amazon.com released their wireless e-book reader that uses e-ink technology and allows users to purchase books wirelessly over Sprint’s cellular
IBM is going to offer free programs to compete with Microsoft’s Office programs. A new attempt for some good old Microsoft-bashing, IBM failed in 1990
Over a decade ago, the seminal article, “The Digital Silk Road,” by Norman Hardy and Eric Dean Tribble[1] conceptualized the Internet as “a flee-market where
Like many cell phone customers, you might be irritated that your service provider locks you in. Shortly after Apple released its iPhone, hackers developed unlocking