On Your Mark, Get Set, Go! Ambush Marketing and the Pan Am/Parapan Am Games 2015
As with any other major sporting event, the Pan Am/Parapan Am Games 2015 will showcase elite athletes. Behind the scenes the marketing games will also
As with any other major sporting event, the Pan Am/Parapan Am Games 2015 will showcase elite athletes. Behind the scenes the marketing games will also
The verdict is in for the lengthy European trade-mark battle between British flower competitors Marks and Spencer (M&S) and Interflora regarding Google AdWords and trade-mark
This chapter closely scrutinizes the intellectual property developments during the Beijing Olympics to determine whether this important world event has provided the much-needed example to
Courtney Doagoo is a doctoral student at the University of Ottawa, Faculty of Law. On September 20, 2011, the General Court of the European Union
Michael Gilburt is a JD candidate at Osgoode Hall Law School. On June 27, 2011, the tobacco giant Philip Morris issued a press release announcing
Stuart Freen is a JD candidate at Osgoode Hall Law School. Vancouver-based yoga sportswear company Lululemon introduced a new line of national-flag themed clothing late last